Phytano represents a breakthrough in the agricultural sector, leveraging innovative vertical farming methods to supply fresh herbs and tender leaf salads. Their approach focuses on eco-friendliness and reshaping how retailers, chefs, and commercial venues access fresh produce. Phytano stands out for its commitment to nature’s essence, offering products that are vibrant, crisp, and flavourful.
The primary challenge was to crystallise Phytano’s value proposition,
business model, and customer profiles. As a new brand in a competitive market, it was crucial to establish a clear brand personality and market positioning that resonated with their target audience. Additionally, there was a need to develop a robust and user-friendly mobile app to communicate their vision effectively and support their marketing efforts.
The approach involved conducting several strategic workshops to refine Phytano’s value proposition, business model, and customer profiles. These sessions led to the alignment on the desired brand personality and the creation of a new brand identity from scratch. A service blueprint was developed, highlighting the need for a mobile app. This phase involved designing UI elements for the app to ensure it was both visually appealing and functional. Alongside, a landing page and a pitch deck were designed and developed to bolster Phytano’s marketing initiatives.
The strategic workshops and subsequent branding efforts culminated in a well-defined brand identity for Phytano, resonating with its core values of freshness, eco-friendliness, and innovation. The mobile app design and the new landing page effectively communicated Phytano’s vision and value proposition, enhancing their market presence. The pitch deck became a vital tool in their marketing arsenal, helping to attract potential investors and partners. As a result, Phytano positioned itself as a leader in vertical farming, offering a unique product to a growing market.
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